| HTML format, does it matter? |
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YES IT DOES MATTER! Again, some may say it does not matter and some may say it does. I personally believe without a doubt it does! Validating your HTML markup to be 100% valid XHTML (for example) is a crucial task in getting better results. Not only are the chances of higher full cross-browser compatibility significantly higher, I believe (yes I may be wrong) search engines use this for page ranking/scoring as well. Not only could it make a difference in page ranking, it also could increase your ad revenue. One of our clients recently told us that after converting their website from a no html doctype into an xhtml valid site they saw an increase in ad value (total amount of revenue per click) shortly after the upgrade. Whether or not this may make a difference on your site I can't say, but virutally every web designer will say the same thing - build a valid W3C template or convert your existing one! |



