Which ad type will generate the most revenue for me?

This is a tough issue and there is a lot of disagreeing between publishers, some will say text and others will say images.

On one of our sites which generates on average 12,000 unique visitors monthly (not a lot to benchmark against I know, this is just an example) my original advertising impression was image ads must generate the most amount as you earn not only from clicks but also from impressions because, well, the ad is graphical. I was completely wrong. During the first 4 months of using image ads, we received around 150 clicks on the ads. which generated very low values per click.

About a month ago we changed the ads to text based, changed the colors of the text ads to match our site and now we generate a significanly higher amount of clicks as well as a higher value per click. We are excited!

Possible reasons for this change:
A lot of people say the odds of getting more clicks and higher revenue with text-based ads is because Google (for example) has a signifcantly higher amount of text-based ads to server than image ads. This means the relevancy of the ads to your webpages is higher and therefore the amount of clicks could go up.

These are of course our own personal experiences and while we recommend text ads we can't guarantee you will see an increase in revenue over image ads. I suppose it all depends on what the content of your web pages is!

We do not provide support for free modules unfortunately.